Amazon Launches Beta Testing of Generative AI Assistant Alexa+ in Hindi in India
Amazon has launched the beta testing of the Hindi version of Alexa+ in India. It invites selected users by email to fill out a form before June 22 to optimize the localized experience. This product is a generative AI launched in 2025. After gradual promotion in the United States, it was fully opened in February of this year and has now expanded to markets including the UK, Canada, Brazil, Mexico, Italy, and Germany.